I help growth-stage companies and ambitious businesses build the marketing infrastructure that turns ad spend into predictable revenue. From managing six-figure paid media budgets to automating entire sales pipelines.
Expert marketing professional with a unique blend of creative strategies and analytics-driven insights.
As founder of Lux Marketing Agency (est. 2018), I help startups and small businesses implement profitable marketing funnels, formalize sales pipelines in HubSpot, and launch B2B outbound operations including call center setup and outreach automation. I've managed up to six figures in monthly ad spend and consistently deliver ROI across budgets of all sizes.
During my time as Head of Growth at Glossi, I led user growth initiatives that generated over 2,000 sign-ups, optimized customer acquisition strategies, and formalized the enterprise sales pipeline in HubSpot. My expertise in workflow automation using n8n, Flowise, Clay.com, and Make.com streamlined customer interactions and internal processes for measurable business impact.
I specialize in building robust data pipelines integrating HubSpot, Klaviyo, Postgres, and NocoDB, while leveraging Jitsu CDP to unify customer data for personalized marketing campaigns. My approach combines technical expertise with strategic thinking to deliver predictable, scalable revenue growth.
SaaS / User Acquisition
Implemented a comprehensive data infrastructure using NGINX for first-party data collection, Jitsu, Google Tag Manager, BigQuery, identity stitching, bot detection, and targeted Facebook Ads. The data-driven approach generated more than twice the sign-ups compared to the sales team.
E-commerce / Subscription Box
Full-stack marketing and technical setup: established LLC structure, built financial reports, led brand planning, launched website with compelling copy. Implemented customer onboarding with Mautic, customer service with Chatwoot and Twilio, and marketing with Jitsu CDP and Google Server Side Tag Manager. Built WooCommerce subscription model.
Non-profit / Fundraising
Developed a custom WordPress plugin integrating with Meta's Conversion API (CAPI) for real-time sales tracking, bypassing ad blockers. Ran comprehensive Facebook and Instagram ad campaigns for a major fundraising event. The custom tracking solution combined with strategic social media marketing made the fundraiser the most financially successful in the museum's history.
Real Estate / AI Tool
Built an AI-powered Listing Photography Analyzer that evaluates real estate listing photos for quality, composition, and market appeal. The tool provides instant analysis with 10+ quality metrics and personalized improvement tips to help real estate agents optimize their listings.
Vacation Rentals / AI Platform
Developed a comprehensive AI platform that analyzes Airbnb and VRBO listings to help hosts maximize bookings and revenue. The platform provides scoring across 7 categories and competitor tracking for up to 5 properties.
WordPress Plugin / E-commerce
Built a WordPress plugin that recovers 15-30% of Google Ads conversions lost to ad blockers, browser privacy restrictions, and cookie expiry. The plugin captures GCLID/GBRAID/WBRAID identifiers server-side, intercepts dataLayer events, stores conversions in a local database, and serves a Google Ads Data Manager-ready CSV endpoint for automated offline conversion imports.
Full-funnel campaign management from strategy to optimization, with server-side tracking that recovers conversions lost to ad blockers.
End-to-end process automation that eliminates manual work across marketing, sales, and customer operations.
First-party data collection, identity resolution, and unified customer profiles that power personalized campaigns.
Pipeline formalization, lead scoring, outbound automation, and B2B call center operations that turn leads into revenue.
"Julio is a gifted marketer who expertly leverages technological tools and efficiencies to help his clients achieve their growth objectives. I've been working with Julio for 5 years on a variety of different businesses. What I always get from him is an innovative and fresh look at how I might go about achieving my short and long term sales goals. He understands the nuances of customer behavior and what kinds of messages drive consumers toward action. Julio not only solves for what you hire him for, he approaches the relationship with curiosity and care, looking for ways to help his clients find efficiencies in all aspects of their businesses. In this way he's equal parts service provider and strategic partner, a rare and unique blend. I enthusiastically endorse him, hire him, he'll help you succeed in more ways than you ask for."
"Julio is a top notch Google partner for us. He is up to date on all the changes that Google constantly throws at you and is fast to respond to all our needs. Highly recommended."
Chief Strategy Officer, Wine and the Web
"Julio is a master of his craft and is very easy to work with. He's very busy but worth any wait!"
Principal, Cork and Fork Media
"Excellent work! Julio really did a great job with my SEO and Google Ads. He increased my conversions for my medical practice. I saw many patients as a result of his marketing! Highly recommend Julio for any medical practice looking to increase their online presence."
"Your work on my AdWords campaigns has been invaluable. Having the flexibility to discuss things with you and put into practice only what I am comfortable with has been the biggest difference between other specialists."
Owner, Smart Pain Solutions
Founder & operator across four ventures:
Lux Marketing Agency
Full-service digital marketing for startups & SMBs
Lumina AI
AI-powered marketing automation platform
ListingLabs
AI listing optimizer for vacation rentals
Ad Company
Performance advertising & media buying